what is CRM?

CRM stands for “Customer Relationship Management” and is a set of methodologies and tools that helps to manage customer relationship in an organized way. SAP CRM is the CRM tool provided by SAP and is used for many a business process. SAP CRM is a part of SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems, help achieve CRM strategies. SAP CRM can help an organization to stay connected to customers. This way organization can achieve customer expectations with the types of services and products that he or she actually needs.

As a part of SAP Business Suite, SAP provides solutions which are flexible and open, and which support applications, databases, hardware platforms, & operating systems from most of the major vendors.